Cannabis / THC Infused Beverages: Emerging Trend
Cannabis / THC Infused Beverages: Emerging Trend
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First Published August 9, 2022
Do Cannabis-Infused Drinks Get You High?
Do Cannabis-Infused Drinks Get You High?
There is a rise in the popularity of Cannabis-infused drinks and they are becoming more readily available. As more people seek to shake pandemic fatigue, they are eager to get on with their favorite forms of socialization. With this in mind, cannabis beverages are in the running for party drinks of choice, especially for those who do not wish to consume alcohol. Specifically, these brews are likely to be attractive to those who seek to consume marijuana in a social setting without having to smoke.
A THC-Infused drink would provide the herbal benefits through an unobjectionable mode of delivery. In addition to that, such drinks offer dosage predictability as would be required for medical marijuana, even more so than cannabis edibles. Be aware though, that depending on the concentration of THC, a cannabis beverage could get you high.
Market Growth for Cannabis-Infused Drinks
Market Growth for Cannabis-Infused Drinks
Since they are not known to cause hangovers and are relatively low in calories, cannabis beverages are well positioned for increased consumption particularly among younger generations. Cannabis & Tech Today stated in December of 2021 that “a recent report from data analysts, Headset statistics show that Gen Z consume 20% less alcohol than Millennials did at the same age.”
The article also claimed “sales of no- and low-alcoholic beverages rose 30% in 2020 and are expected to continue to grow 31% by 2024, according to a report by market research firm IWSR. Meanwhile, the U.S. cannabis beverages market grew from $67.8 million in 2019 to $85.2 million in 2020.” View article at: https://cannatechtoday.com/7-uplifting-cbd-and-thc-drinks-for-the-holidays/.
Social Cannabis Drinks: Challenges and Opportunities
Social Cannabis Drinks: Challenges and Opportunities
Accounting for roughly 5% of the cannabis “edibles” market (Beverage Industry report), drinks infused with THC may include iced tea, beers, canned cocktails, wines, seltzers and more. They come in a variety of flavors and several are available on the market. A full roll out in the US is hampered by the federal blockade on marijuana and cannabis commerce generally. As restrictions on marijuana are lifted, the popularity of these drinks will rise and there will be a much larger selection.
In fact, it has been said that some of the biggest names in beer and sugary drinks production are set to blend their own cannabis-infused beverages. There is also the stirring prospect of breeding new strains of marijuana specifically for this market.
Of course, both the makers and retailers of cannabis beverages must meet the logistical challenges and relatively high cost of transporting cannabis in this form. Other configurations, like edibles, are much smaller and easier to distribute. However, the lure of all natural ingredients, exciting fruit flavors and very low calories, among others, ensure that the industry of cannabis beverages remains on a growth path.
Sparkling Cannabis Beverages Already Launched
Sparkling Cannabis Beverages Already Launched
What Drinks Have THC?
What Drinks Have THC?
Of the many alluring cannabis beverages available for purchase, we will check out three of them for this article. Each is already launched in the marketplace. Please note that this is for general information only and not an endorsement of any product. You are advised to read our Disclaimer and Terms of Use.
1) Good Feels cannabis-infused seltzers – bottled seltzers that are advertised as having zero sugar and zero calories. These are available in four flavors, which are blood orange, raspberry apple, grapefruit and black cherry.
The company also makes beverage enhancers that individuals can mix on their own. They are said to be fast-acting and recommended for micro-dosing.
Good Feels is registered as minority-owned and pledges a living wage to employees. It also touts “Carbon Neutral policies and other Sustainable actions.”
Their products are reportedly available at several dispensaries within the state of Massachusetts.
2) Boldt Drinks Cannabis-infused Iced Tea – canned iced tea available in 3 flavors, namely Black Iced Tea, Blueberry Pomegranate and Peach.
According to the company’s website, “BOLDT hits all the flavor notes of tea and none of the flavors of cannabis. But though you can’t taste it, you’ll be able to feel it.” The beverages are advertised as having 10mg of THC and an onset time of 20 minutes.
Boldt is a California based company.
3) Mad Lilly Spritzer – non-alcoholic blend of fruit juice, bubbles, and cannabis. Flavors include Passion Fruit Mango, Ginger Pear, and Raspberry Hibiscus. The spritzers are advertised as having real fruit juice, no added sugars or sweeteners, low calories and premium cannabis. Each can is said to have a low dose of 5 mg THC and 5 mg CBD.
Mad Lilly Spritzer is women-owned and their products are available in a number of locations across California.
Watch The Trend
Watch The Trend
It is worthwhile to keep an eye on the expansion of the cannabis beverage market. There is the economic consideration, especially with the prospect of large investors waiting to stake their claim and position the product for mainstream consumption. Just as important though, is the fact that consumers of cannabis derived compounds, welcome the new options, as well as the overall convenience.
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References:
Jessica Jacobsen. “Cannabis beverages look to overcome challenges to expand market.” Bevindustry.com. May 4, 2022. Retrieved 10 May 2022 from
https://www.bevindustry.com/articles/94988-cannabis-beverages-look-to-overcome-challenges-to-expand-market
Sara Brittany Somerset. “7 Uplifting THC Drinks for the Holidays.” Cannabis & Tech Today. DECEMBER 16, 2021. Retrieved 16 Feb 2022 from
https://cannatechtoday.com/7-uplifting-cbd-and-thc-drinks-for-the-holidays/
Stinson Carter. “THC Drinks Are the Next Big Thing. But Are They Any Good?” Fatherly.com. Feb 14 2022. Retrieved 11 May 2022 from
https://www.fatherly.com/gear/thc-drinks/#:~:text=THC%20drinks%20come%20in%20many,might%20be%20worth%20a%20try.
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